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How do you choose
the right role for you?

  • Know your four Emotional Types. The life lessons you’ve mastered and strategies you use to get what you need.
  • Find your emotional match. Look for those same emotional and psychological patterns in a character.
  • Expand your possibilities. Look beyond age, gender, and appearance to find more roles to pursue.

How do I find
an agent?

Talent is not enough. You need a business strategy.

  1. Make your brand clear. Let your headshot, website, and reel show your Emotional Types.
  2. Build casting relationships. Target the people casting your roles; their referrals can lead to representation.
  3. Be ready to deliver. Prepare auditions in 30 minutes and show consistent work.

Already represented? Pitch your Emotional Type brand to your agent.

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A practical, soul-centered approach

What is an Emotional Type?

Each of us has four major emotional types. Each one combines a life lesson you’ve mastered with the strategies you’ve learned to get what you need and solve problems.

The lessons you’ve mastered

The major life lessons you’ve lived through and learned from shape how you understand yourself and the world.

The strategies you’ve learned

The ways you’ve learned to get what you need, solve problems, and move through life give each emotional type its distinctive behavior.

Together, an emotional type

These learned lessons and strategies form a distinct emotional and psychological profile, unique to you. Together, they create the substance of your four major emotional types.

Real people. Lasting results.

A clearer sense of yourself.
A stronger foundation for your work.

Hear Susan Heyward share her experience with the Emotional Type Technique.

Watch Susan’s story →