Case Study: How Brittany Mirabilé moved from unemployed actress to movie star
I met Brittany in 2010 when I was teaching at The Maggie Flanigan Studios. She wanted my advice on entering the business as a natural-haired black woman.
My response: "Be a badass...not just as an actor. No one in the industry gives a flying f*ck about your talent. What they care about is what business strategy you put in place that will actually give you the opportunity to show people how talented you are.
Wear a wig if the character is amazing, but not someone who would wear natural hair. You're being hired to be an "acrobat of the human condition," which means we want to see you transform, not just play your damn self. Now sign up for my newsletter so you can learn some business strategy."
And Brittany did.
5 years later, Brittany emailed me and asked me if I was still coaching. I said, I'm coaching actors who win, not actors who just talk about their dreams. Which one are you?
Brittany said, "OMG...that's me. Let's do it! Yay!
Brittany started coaching that same week. April and she would meet in person, Skype or by phone weekly without fail.
Brittany's major issue was representation and not having any idea how to package and sell herself. She was credited under several different names because she thought her real name would be too complicated, so she was using shortened versions of her first and middle name. She's bi-racial, so she also thought, she didn't want to make it harder for folks to cast her by having an Italian-sounding last name.
I looked at her and said,
"Seriously, are you crae crae? First off, there are thousands of women with your first name, Brittany and your middle name Bridgette. But there is only one Black/Italian Brittany Mirabile...and that unique mix will stick in the memory. Besides which, "racially ambiguous" actors are working like a motherfucker because there's a whole lot less of them and they can play 3, 4, 5 different races from black, to carribbean, to middle eastern, to latin, etc. So you get to audition 3 times as much as the regular black actors....pshawww...Let's get to work."
Brittany had to decide if she wanted to continue doing web series and student films that never saw the light of day or if she was ready to package herself and begin a marketing strategy that would get her major TV/Film auditions.
Brittany Mirabilé's F*ck It Moment
Her F*ck It Moment arrived the day she bought her first coaching package with me. See, I require that all my clients finish the package in 3 months. After which time it expires. What that forces the client to do is stay on task with the weekly homework and finish the goals we lay out for ourselves in the first session.
Brittany & Goal Setting
The goals are have to be
1. Measurable: set parameters that are completely within the clients's power to achieve
2. They must be concrete/specific.
Brittany's goal was to identify her type and package it so that she would get noticed in the industry. Well, that required the following:
- basic branding package which entails creating a hardcopy press kit and an online press kit consisting of : headshot, resume, reel, emotional chords, contact info. All of these tools would be shaped by what her emotional brand is and what part of the industry was her focus. In Brittany's case, it was film/TV
- Establishing her emotional types
- Targeting Industry professionals to get them to call her in a lot for Film/TV and get agents/managers to notice her and get excited about her work.
The Center of Range Exercise
We spent 3 hours fine-tuning this process. It asked a lot of Brittany. She had to dig deep into acting choices, recurring powerful emotions in the body of work that she used to complete the Center of Range Exercise.
By the end, we had 4 major emotional chords that we could begin to package. She'd always been cast as the sweet little sister with no edge because of her physical presentation. But her soul is a funny, tough over achiever with a competitive edge. That's one of the things we learned from this exercise. With that in mind, we were able to shape her press kit to get her seen for stuff with more of an edge.
The magnificent result is that 4 months into our private coaching, Brittany Mirabilé booked a principal role in the upcoming feature film _Purge 3_ which will be in theaters July 2016. Not only is this her first major film role, but it's actually a principal character whose a tough, scary a badass who we see throughout the movie.
_Did you know that the Purge movie franchise was originally made for $3million dollars and grossed $90million dollars. That means that millions of people will be seeing Brittany Mirabilé's breakout performance._
Not bad for a girl who always used to play everyone's kid sister, huh?
Yay, she's not playing the kid sister. She's not playing the innocent. She's not play the black character who always gets killed by scene 2 of the horror flick. Instead, she is totally cast against physical type and perfectly cast according to that "edgy, tough" part of here emotional chords.
The strategy worked and now she's got the movie star credit to prove it.
**You could do in a four week class, what it took Brittany 4 months of private coaching to accomplish.**
So what are you waiting for? Click [here](http://www.thedreamunlocked.com) now.
Love, Light & Power
April & TheDreamUnLocked Team