If you want to be a working artist, this is your number one job...if u do this, u don't need to worry about auditions, submissions, labs, etc...he who has a following gets the job offers...
By Matthew Kobach
1. Understand your audience and deliver
A social media rock star first knows his/her audience. A country singer isn’t going to smash his guitar after a kick-ass show, and a punk rocker isn’t going to play an acoustic set. They understand who their audience is, and they give them what they want. A true social media rock star knows their audience so well that they know what they like before they do. A social media rock star must listen to, engage with, and converse with their audience so they can truly understand what drives their fans and followers. Understanding their fans and followers means that they can better create the next groundbreaking piece of content. A true social media rock star doesn’t follow popular opinion, because they know their fans are one-of-a-kind, and are looking for something different.
2. Make the mundane appear extraordinary
If everyone is saying the same thing, how will you grab the attention of your audience? Social media rock stars are the people who come up with creative takes on a topic, and say something relevant in a unique way. True social media rock stars make their content stand out. If you want to stick out, you can't just do what everyone is doing. While this strategy comes with bigger risk, it also comes with bigger reward.
3. Produce a lot of kick-ass content
True rock stars bang out hit after hit on a regular basis, helping them stand out in an ocean of mediocrity. To be a social media rock star, you must be great at creating content over and over again. And this must be content that people can't help but share. A social media rock star might do this through authoritative commentary, unique perspectives, dramatic images, engaging content, or consistent blogs.
4. Authentic with their audience
Social media rock stars don't waste their audience’s time, publish useless content, or mislead their fans. People only become social media rock stars when others elevate them to that status. And it is only possible for others to elevate someone to that status is if they are trusted. Trust will not happen over night. Instead it comes over time and through the publishing on consistent content. Therefore, a true social media rock star must be incredibly careful about what content they publish. When you care about what you publish, you gain the attention, and trust of your fans and followers.
5. Reinvent themselves
A social media rock star understands his/her industry inside and out. This means that they read everything that is published in their area of interest. A social media rock star eats, sleeps, and breathes their passion, making them an influencer in their industry. Instead of talking about what happened yesterday, they talk about what is going to happen tomorrow. They talk about what will happen because they know everything that there is to know about their industry, and are thus qualified to make such bold predictions.
6. Passionate about what they do
A social media rock star has a passion for their area of interest. They use social media to share this passion, and to converse with others about the topic. Social media rock stars make sure that they are connecting with their fans and followers. Connecting with your fans gets potential customers interested, engaged, and connected. Be authentic. Be real. Be you.
7. Collaborate with other rock stars
The best social media content isn’t created in a vacuum. Ideas are built upon previous ideas, bounced off others, and created in collaboration. Social media rock stars not only partner with others to create content, but also to increase their reach. This maximizes both their time and effort. You are not the only rock star in your industry, so make certain that you are working with other brilliant people.
8. Always practicing
Gaining a following doesn’t happen overnight. Similarly, neither does creating kick-ass content. It takes creativity, diligence, and time. The more you practice, the better you will get. And as long as you keep practicing the right techniques, you will be on your way to becoming a true social media rock star.
""""One of the most mortifying moments I experienced in my theatrical career was when I was asked to bring the entirely African-American cast of a new musical we were workshopping, a new piece by an African-American librettist and composer, across the street to the Dorothy Chandler Pavilion and up into the plush boardroom so they could perform a song or two for the board of directors. I wanted to say something, but I didn't. For one thing, it would take an invaluable 45 minutes to an hour out of the creative team's limited time together. But... every year we had to do the same old song and dance for the board to remind them that yes, we did do new plays and musicals, so yes, it was sometimes a good idea to expose the board to new voices, to the vibrancy of an exciting work in progress.
You all know where this is going, don't you? I led the team in. The talent in that team! The writer/composer himself and the cast, lauded veterans of the stage and the most promising members of the next generation of acting giants. And there was our board. White, as white as can be, white white white white. And very comfortable. They'd just been served lunch, I believe. My theater spared no expense in pleasing our board and catering to their demands (oh my god, I'm feeling such rage right now! I'm pretty sure we had a staff member who was mostly dedicated to help our richest board members get house seats to shows on Broadway and the West End. But I digress...)
The only black face in the audience seated at the conference table? The only person of color? The head of our education department, of course. My heart went out to her.
The cast sang a song from the show. They did it. And they brought it. Because they were and are professionals. And the very pillars of the Dorothy Chandler Pavilion reverberated down to the parking lot. It was breathtaking.
And I had just been complicit in the remaking of a scene for the millionth time: black bodies and voices entertaining white audiences, an institution raising money on the backs and voices of black bodies.
I was too mortified to apologize to our writer and to our cast, none of whom, I should add, expressed even an iota of discomfort. They were professionals, and they shone. And come to think of it, they'd probably all become accustomed to this scene. "It's just how theater works," they might have thought with a shrug of their shoulders. Or maybe they seethed inside, for the millionth time, when all they were trying to do is workshop a new musical.
Well, I apologize sincerely now to our writer and those actors. I wish I had had the courage to put my foot down. It is not how theater should work.
I quit the American theater on Valentine's Day 2016, so I've been out more than four years now. And honestly I don't plan to return, which is why I can write with such candor.
The heart of the problem, my friends, is with the non-profit structure, which is capitalism on steroids. Who are the bosses ultimately in an American institutional theater? The board of directors. Who are the board of directors? For the most part, those members of the community not with the strongest attachment to the art form but those with the deepest pockets. Often they're really not members of the community. They often just drop in. They are sometimes mere tourists.
It's no wonder that that board meeting was held in the Dorothy Chandler Pavilion. The theater, like most American theaters, had built its board of directors on the old opera model: You get the richest folks together, offer them galas and house seats and receptions and private recitals and showings (for which artists often don't get paid extra, mind you), you pamper them and make them feel more special and entitled than they already do, and then they'll write you big checks to support the kind of art they like, the kind of art they can bring their kids and grandkids to. AND they--not the artists, not the community--get to hire the institution's leadership.
It is a rotten model. Rotten to the core. How can any artistic institution claim to be working for and in the community with that model?
It's got to be torn down. It's got to be reinvented. And I have no idea what the next model will be. I really don't. And no, honestly I don't think government is the solution frankly. Some of the most bloated, self-satisfied, decadent theater I've ever seen was in Germany, where it was almost fully government-funded. Lots of bells and whistles and provocations and completely soul-dead.
I see amazing and galvanizing lists of demands recently being made and posted by theater artists of color. These are vital demands. But they don't address the central issue. As long as the ultimate bosses of an artistic institution remain the community's deepest pockets, nothing will change. Nothing. You'll be putting band-aids on a gaping wound. Sorry, but it's true.
So please figure something else out. Maybe for a few years you just avoid the institutions. You've already started. In the pandemic, so many of you are making amazing art without an institution. Find those who truly adore your work and ask them to fund it. Screw non-profit. Form a corporation and value your art art-making as a resource that profits you, your viewers/audience and your community. I have no idea.
But please don't return to a new version of the old. After the virus, after he's out of office, after police reform and nationwide conversations about race, after, after, after, begin something new. I can't wait to see what it is!”
Words: Pier Carlo Talenti
Video: Griffin Matthews
April Yvette Thompson