Photo by Debra Lopez
SAG AFTRA represents the business of acting: create a story, get someone to buy it. It has never been solely abt art. No one cares if ur talented, if no one will pay to see u. training programs conveniently fail to mention this because they are very interested in collecting ur money while not teaching you how to make money.
powerful influencers are business people (just like J-Lo) who got people to buy their story abt a product or the lifestyle they have written, edited and sold as plausible. it aint easy and it is indeed a production....
if talent is what ur selling, them start selling
you want to see
SAG-AFTRA has approved a new “influencer agreement.”
By Taylor Lorenz
New York Times
February 12, 2021
'The guild’s influencer agreement is the culmination of three and a half years of on-the-ground research on how the entertainment landscape is shifting. As traditional entertainment professionals have taken to social media, casting agents and producers have increasingly scouted for new talent there, recruiting internet stars for roles or promotional campaigns for film and TV.
SAG-AFTRA’s new agreement opens membership up to more YouTubers, TikTokers, Snapchat stars and anyone else creating sponsored videos or voice overs. Dixie and Charli D’Amelio and Addison Easterling, some of TikTok’s highest earning creators, are now eligible to join the union — as are any creators doing sponsored video and voice-over work, such as creating sponsored TikTok videos or Instagram Story posts. (Union eligibility is not available to creators who are hired for “still” campaigns — which feature only photography, not video or audio — but those are increasingly rare.)'
Most creators work with little to no labor protections; fraud is rampant throughout the industry, which is almost completely unregulated. Creators often act as mini advertising agencies themselves, producing, shooting, editing, distributing and promoting their own content — on top of managing their finances, accounting, and legal matters. Many lack health care or any sort of workplace benefits.
Read the full article here
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April Yvette Thompson